HEAT STYLING If I blow-dry my hair every day it will become damaged.TRUTH: Hot tools can cause damage if used repeatedly without protection. To help prevent wet hair from hot tools, we recommend heat styling protector products such as Redken's Heat Styling collection.

POOL CHLORINE Chlorine in pool water turns hair green.MYTH: Chrlorine is a type of bleach. It is the other chemicals used to keep the water blue that can turn bleached or highlighted hair green. If this happens to you, use Redken's Hair Cleansing Cream to refresh your hair and see your stylist if you need haircolor correction.


COLD WATER FOR SMOOTHING Rinse your hair in cold water to prevent frizz.MYTH: While cold water rinses help smooth the cuticle, it's best to use proper products such as Redken's Smooth Down line to create the look you want.


GRAY HAIR AND STRESS Gray hair is caused by stress.MYTH: Gray hair is caused by genetics, not stress. For men looking to add some pepper to their 'salt-and-pepper' hair, Redken recommends a 5 minute Color Camo service at your local Redken salon.

100 STROKES PER DAY You should brush your hair with a 100 strokes per day.MYTH: Before the invention of shampoo, this technique was used in the past to spread the natural oils in the hair. Today, consumers have shine products and conditioning treatments available to maintain healthy hair and maximize shine.

CONTAGIOUS DANDRUFF Dandruff is contagious.MYTH: Dandruff is not contagious. The dandruff is caused by scalps that produce an excessive amount of skin cells. If dandruff is an issue, speak to your stylist to find the right products - such as Redken's Scalp Relief.


SHAMPOOING MAKES HAIRCOLOR FADE Shampooing hair makes haircolor fade.TRUTH: It's the chemicals found in tap water that can cause haircolor to fade. That's why investing in services such as a Redken Chemistry service, a haircolor gloss or color protection products is essential to maximizing your haircolor services.